Noom vs. 310 Nutrition

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Noom vs. 310 Nutrition – these are two entirely different methods for weight loss. Noom is a weight-loss program that uses technology to promote healthy dietary habits. 310 Nutrition offers meal replacement shakes that are packed with protein. Which one is more effective? We investigated both methods to determine which one works for sustainable weight loss.

What is Noom?

Noom is a 16-week weight management program that relies on psychology and a healthy diet full of whole foods to promote weight loss. Noom is a mobile app that provides personal support, a customizable diet plan, an educational curriculum, an exercise tracker, and a food logging tool.

Noom was developed around the principles of behavioral psychology. Instead of forcing users to abandon the behaviors they’ve been practicing their entire lives, Noom gently corrects negative behaviors while encouraging healthy behaviors.

Over time, these behaviors become permanent, making weight loss with this program sustainable for a lifetime.

You can give Noom a try for a limited time with our free trial offer, available only to Dietsupplement readers.

What is 310 Nutrition?

310 Nutrition manufactures and markets meal replacement shakes. These shakes are low in calories and high in protein, the perfect formula for weight loss.

310 Nutrition also sells other products, including:

  • Weight-Loss Supplements
  • 310 BHB Exogenous Ketones
  • 310 Immunity Support
  • 310 Liposomal Vitamin C
  • 310 Digestive Enzymes
  • 310 Turmeric
  • 310 Probiotic
  • 310 Juice Berry
  • 310 Thin
  • 310 Apple Cider Vinegar
  • 310 Metaboost
  • 310 Peanut Butter Powder
  • 310 B12 Melts
  • 310 Beauty Melt
  • 310 MCT Oil
  • 310 Collagen Powder
  • 310 Multi
  • Detox Teas
  • 310 Jasmine Mint Tea
  • 310 Peach Tea
  • 310 Hibiscus Tea
  • Lemonade Mixes
  • 310 Private Reserve Blackberry Lemonade
  • 310 Cherry Limeade
  • 310 Pineapple Mango Lemonade
  • 310 Peach Punch Lemonade
  • 310 Healthy Lemonade

The 310 Nutrition also features shaker cups, yoga mats, core sliders, and gym bags. Although all these products are not necessary to follow a 310 Nutrition diet plan, the company does sometimes recommend using these other products to aid in weight loss.


Noom vs. 310 Nutrition – History

Brief History of Noom

WorkSmart Labs was founded in New York City in 2008. After eight long years spent in the research and development phase, WorkSmart Labs was rebranded as Noom, and the Noom app went live on the Apple Store and Google Play.

Since 2016, 51 million users have said goodbye to diets that simply don’t work and downloaded the Noom app. Noom is one of the most-searched diet and weight-loss programs in the world. The CDC has named Noom a program that promotes positive changes for a healthier lifestyle.

In 2019, Noom expanded its program offerings by joining forces with Novo Nordisk, a global healthcare leader. Together, Noom and Novo Nordisk created a Diabetes Prevention Program that is now available to all its users.

Every year, Noom adds thousands of employees to its payroll, ensuring that it will continue to grow and expand its available features.

Brief History of 310 Nutrition

310 Nutrition is a Las Vegas-based company that was founded in 2012. Since its inception, the company has sold more than one million meal replacement shakes.

310 Nutrition has an A- rating from the Better Business Bureau. The company appears to resolve any complaints immediately.

Noom vs. 310 Nutrition – Who’s Behind the Plans?

Who Created Noom?

Neither Saeju Jeong nor Artem Petakov expected to be the driving force behind the battle against obesity, but that’s precisely what happened when the two tech geniuses founded Noom.

WorkSmart Labs, which would later become Noom, was the brainchild of Saeju Jeong. Jeong was born and raised in South Korea. After attending Hongik University, and serving on the board of one of Seoul’s largest hospitals, Jeong recognized obesity as a growing problem. He decided to use his expertise in technology to make a change.

Artem Petakov was skeptical when Jeong approached him, but he’d developed an interest in behavioral psychology while studying computer science at Princeton University, and he realized that psychology may play a significant role in weight loss.

Who Created 310 Nutrition?

310 Nutrition was created by Tim Sharif, a self-described serial entrepreneur. He also owns Kashmere Kollections Luxury Body Care Products and Beachwood Essentials, a high-end essential oil company.


Noom vs. 310 Nutrition – The Rules

Rules of Noom

Noom does away with the need for restrictive rules. Why? It’s relatively simple: Diets that come with a strict set of rules set dieters up for failure. Noom approaches weight management in a whole new way.


You’ve seen a traffic light before, right? Noom uses a simple system based on the easily recognizable traffic light. All foods fit into one of three Noom food categories: green, yellow, or red. You can enter the foods you eat manually, or you can scan the barcode on food packages. This makes it easier to log foods in the system without spending tons of time entering nutritional information.

Noom uses its food categorization system to teach users about calorie density. Calorie density is the measurement of a food’s calorie content relative to its volume or weight.

Broccoli has a low-calorie density. One hundred grams of broccoli has about 30 calories. One hundred grams of chocolate has nearly 600 calories, giving it a higher calorie density. Eating foods with a lower calorie density means that you can eat more and feel satisfied longer.

Green Foods

Green foods are low-calorie foods that are loaded with essential nutrients. Green foods do not contain extra sugars or fats. Some of these foods include:

  • Egg whites
  • Broccoli
  • Sweet potatoes
  • Blueberries
  • Avocados
  • Non-fat yogurt and cheese
  • Whole-grain cereal
  • Brown rice
  • Whole-grain pasta
  • Polenta
  • Whole-grain bread
  • Corn
  • Whole-grain pita
  • Tofu
  • Carrots
  • Cashew milk
  • Lettuce
  • Skim milk
  • Onion
  • Almond milk
  • Radishes
  • Corn
  • Pears
  • Brussel’s sprouts
  • Plums
  • Brown rice
  • Peaches
  • Spinach
  • Cherries
  • Broth-based soups
  • Cucumbers
  • Bananas
  • Oatmeal
  • Strawberries
  • Oranges
  • Zucchini
  • Zero-sugar flavored water

Yellow Foods

Yellow foods are the main staples of the Noom diet plan. These nutritious meal items are excellent sources of protein and other vital nutrients. Yellow foods are higher in calories compared to your green foods, so portion control is essential here. Some of them include:

  • Lean pork
  • Couscous
  • Lean beef
  • Lean lamb
  • Grilled chicken
  • Turkey breast
  • Eggs
  • Greek yogurt
  • Salmon
  • Coffee with milk
  • Low-fat cheeses and yogurt
  • Diet soda
  • Olives
  • Ultra-light beer
  • Guacamole
  • Tuna
  • Black beans
  • Salmon
  • Baked beans
  • Seitan
  • Hummus
  • White pasta
  • English muffins
  • Tempeh
  • Deli meats
  • White bread
  • Quiche
  • Salmon
  • White rice
  • Quinoa

Red Foods

Red foods are foods with a high-calorie density. Most desserts, fried foods, and sugary treats are red foods. You don’t have to give up red foods entirely, but try to make smart substitutions when you can. Noom users can indulge in red foods as long as they have room in their daily calorie goal for a treat. They include:

  • Red meat
  • Sausage
  • Ham
  • Salami
  • Bacon
  • Burgers
  • Hot dogs
  • Onion rings
  • French fries
  • Cookies
  • Chocolate
  • Mayo
  • Cake
  • Full-fat dairy
  • Butter
  • Nut butters
  • Full-fat salad dressings
  • Honey
  • Seeds (chia, hemp, flax)
  • Sugar
  • Pancakes
  • Orange juice
  • Flour
  • Fruit juice
  • Wine
  • Peanut butter
  • Nuts
  • Crackers
  • Whole milk
  • Trail mix
  • Pizza
  • Energy drinks
  • Candies
  • Energy bars


Exercise will help you lose weight and improve your cardiovascular health. Noom keeps track of the calories you burn and adds 50% of those calories to your daily goal. So, if you burn 400 calories on Saturday, you can eat an extra 200 calories worth of food. It’s a good idea to get a workout in if you’re planning on eating out.

Remember, with Noom, you can enjoy a decadent dessert, as long as you have room in your calorie budget. Exercising is a great way to give you some wiggle room in your daily calorie goal.

There’s a reason why Noom only counts 50% of your burned calories. Research suggests that human error is a common problem with fitness trackers. We often overestimate the duration or intensity of our workouts. The program holds users accountable for human error by only counting 50% of the reported calories burned.


Noom doesn’t tell users what to eat and when to eat it. Instead, it provides users with an educational curriculum that will help them make smart choices long after they’ve completed the Noom program.

Spend 10 minutes a day taking fun quizzes and reading interactive lessons to prepare yourself for a healthier future. Noom lessons educate users on stress management, food and cognition, healthy sleep habits, and the science behind nutrition. Remember, if you ever feel stuck, you have access to a live support coach at all times.

Learn even more about Noom. Download the free trial offer today and see what it looks like to lose weight for the last time.

Rules of 310 Nutrition

The rules of 310 Nutrition are simple: Replace one or two meals a day with a 310 Nutrition shake. For best results, 310 Nutrition recommends taking 310 Thin to burn fat, boost your metabolism, and ward off hunger.

There are no time limits to using 310 Nutrition shakes though. There are also few recommendations concerning what the rest of your diet should look like.

Eating Plans

Noom vs. 310 Nutrition – Eating Plans

The Noom Eating Plan

Noom provides each user with a customizable diet plan. You can also use Noom’s food categorization tool to make your own unique meal plan. Your Noom support coach will help you with either plan.

Here’s an example of what you’ll eat on the Noom diet:


  • Breakfast: Berry smoothie
  • Snack: Apple slices with vanilla and caramel
  • Lunch: Shrimp with whole-grain pasta and red sauce
  • Snack: Greek yogurt with bananas and almonds
  • Dinner: Chicken and steamed veggies


  • Breakfast: Toast with avocado and apple butter
  • Snack: Carrots and broccoli with low-fat ranch
  • Lunch: Chicken and rice soup
  • Snack: A chocolate chip cookie
  • Dinner: Fish tacos


  • Breakfast: Turmeric, tomatoes, and onion omelet
  • Snack: Guacamole with red bell peppers.
  • Lunch: Seasoned chickpea salad
  • Snack: Fruit salad with low-fat cottage cheese
  • Dinner: Grilled steak and spinach


  • Breakfast: Tomato toast with a macadamia ricotta
  • Snack: Sliced cucumbers and hummus
  • Lunch: Veggie stir-fry with peanut sauce
  • Snack: Small chocolate bar
  • Dinner: A turkey wrap with honey mustard dressing


  • Breakfast: Vegetable and fruit smoothie
  • Snack: Prosciutto-wrapped cantaloupe slices
  • Lunch: Pizza with a cauliflower crust
  • Snack: Mozzarella dressed tomatoes
  • Dinner: Crock-pot pork roast and veggies


  • Breakfast: Fruit parfait
  • Snack: Peanut butter and celery
  • Lunch: Chef salad
  • Snack: Lean beef jerky
  • Dinner: Chicken wings grilled with low-fat sauce


  • Breakfast: Fruit and quinoa salad
  • Snack: Cupcake with buttercream icing
  • Lunch: Pork wrapped in lettuce with sour cream sauce
  • Snack: Banana chia pudding
  • Dinner: Large garden salad

The 310 Nutrition Eating Plan

310 Nutrition recommends that you replace at least one meal every day with a meal replacement shake. All shakes contain 15 grams of protein, 310 Nutrition’s signature Greens Blend, one billion CFU probiotics, a healthy dose of fiber, and enough vitamins and minerals to give you energy throughout the day.

310 Nutrition shakes come in several flavors:

  • Vanilla
  • Mocha
  • Toasted coconut
  • Salted caramel
  • Chocolate
  • 310 Reserve Chocolate Mint

310 Nutrition shakes can be combined with water, milk, or your favorite plant-based beverage. All 310 Nutrition products are free from sugar, gluten, and soy.

310 Nutrition sells plenty of other products to be used in the diet as well. These include beverage mixes, weight-loss supplements, teas, and gym equipment.

Noom vs. 310 Nutrition – Plan Duration

How Long Does Noom Last?

The Noom Healthy Weight Plan lasts for a minimum of four months. Users can continue using Noom for weight maintenance for as long as they see fit.

How Long Does 310 Nutrition Last?

Each 310 Nutrition shake contains 28 servings. If you’re only replacing one meal a day with a shake, your order will last about one month.

It’s worth mentioning that diets that severely restrict calories are not recommended for extended periods. They can cause nutrient deficiencies and make you gain weight over the long-term. 310 Nutrition shakes only have 90 calories per serving.

If you want to use these shakes for long-term weight loss, it is important to check with your physician first.

Significant Differences Between Noom and 310 Nutrition

310 Nutrition focuses on weight loss through calorie restriction. Noom is the exact opposite. Noom encourages dieters to make gradual changes to their diet. These gradual changes result in sustainable weight loss and a healthier lifestyle.

Noom offers the tools dieters need to succeed. Every Noom member has access to a personalized diet, food journal, and educational resources. Aside from a blog, 310 Nutrition doesn’t offer any weight-loss tools.

Noom also offers around the clock support to its members. A health and wellness coach is available on demand. Research suggests that people who have a support system are more likely to succeed on their weight-loss journey.

Can You Follow 310 Nutrition on Noom?

You can absolutely drink 310 shakes with Noom. Noom will log the shakes with its food logging tool, and the shakes will count towards your daily calorie goal. Keep in mind that the makers of Noom believe in healthy and sustainable weight loss.

Noom will not allow you to set your daily calorie goal to the unhealthy numbers often required by severely calorie-restricted diets, which is the healthier way to go anyway. The weight loss app offers everything 310 Nutrition does, and more.

Possible Side Effects of Noom vs. 310 Nutrition

There are no side effects associated with Noom, but using 310 shakes can cause a few gastrointestinal issues in some sensitive people.

310 Nutrition side effects may include:

  • Gas
  • Bloating
  • Diarrhea
  • Headache
  • Dizziness
  • Hunger pains

Noom vs. 310 Nutrition – The Research

Clinical Research on Noom

Noom was studied during an extensive two-year program that followed 35,000 participants while they completed the Noom protocol. The results of the study, which were published in Scientific Results, were impressive.

Almost 80% of participants reported losing a significant amount of weight. The majority kept the weight off for the entire duration of the clinical study.

Obesity is a growing problem in South Korea. Researchers noticed that one major problem with modern diets is the “yo-yo effect.” Yo-yo dieting describes losing weight only to regain it after completing a diet plan.

A study found in Metabolic Syndromes and Related Disease followed Noom participants in the months after they completed the Noom diet. All the previously obese South Korean males were able to maintain the weight they lost with Noom.

Research shows Noom is an effective weight-loss solution. Check out this free trial offer today to learn more about the program.

Clinical Research on 310 Nutrition

There is conflicting information available regarding meal replacement shakes for weight loss.

A 2011 study published in Appetite suggests that using shakes in place of meals may create a calorie deficit. A calorie deficit causes weight loss.

A study published in the Journal of Nutrition found that participants who used meal replacement shakes lost the same amount of weight as participants who followed a traditional diet.

A study published in Obesity demonstrates how weight loss plans that rely on calorie restriction can slow your metabolism and make you gain weight over time.

Quick Facts

The Facts About Noom vs. 310 Nutrition

Quick Facts on Noom

  • Users can complete the Noom program in as little as four months.
  • Relies on behavioral psychology to reinforce positive behaviors.
  • Focuses on calorie density instead of calorie counting.
  • Backed by years of extensive research.
  • The Noom diet does not restrict any foods.
  • Noom was developed by psychologists, nutritionists, and physicians.
  • Portion control allows you to enjoy a wide array of foods that are banned on other diets.

Quick Facts on 310 Nutrition

  • Sells protein shakes, weight loss supplements, detox teas, and healthy lemonade.
  • Shakes contain only 90 calories.
  • Shakes are vegan, soy-free, gluten-free, and sugar-free.
  • 310 Nutrition uses a tri-blend of plant proteins to ensure quick absorption.
  • 310 Nutrition has an A- rating from the Better Business Bureau.
Bottom Line

The Final Take on Noom vs. 310 Nutrition

Meal replacement shakes may help you lose weight, but they are a short-term solution to a lifelong problem for many. We love that 310 Nutrition uses ingredients of the highest quality that support a plant-based lifestyle. Still, we believe there are better ways to lose weight than following a severely restrictive diet.

Noom makes weight loss feel nearly effortless because it slowly changes the way your brain sees food. For that reason, we recommend Noom over 310 Nutrition.

Because research so strongly supports Noom, we’ve partnered with the company to offer our readers a free trial offer, for a limited time.

Noom vs. 310 Nutrition Ingredients


Noom vs. 310 Nutrition Questions and Answers

How does the Noom diet work?

The Noom weight-loss plan uses daily lessons and quizzes to teach the user about calorie density. Low calorie density foods are perfect for a weight-loss plan. The program also employs the power of psychology to make physical changes to how the user views food, exercise and weight loss for lasting lifelong benefits.

Does Noom give you a meal plan?

Noom does come with the option of purchasing a specialized meal plan, which can make it easier to follow a diet without issues.

Does Noom send you food?

No, Noom doesn’t send food to users, at this time. However, the Noom blog does give users plenty of ideas for recipes to try on their own.

Is Noom weight-loss based on calorie-counting?

Yes, the Noom program uses calories as part of the learning process. Specifically, you are asked to log food and keep your calorie intake within a designated goal. However, after logging foods, they are placed in one of three categories based on calorie density – green, yellow or red. The idea is to teach users that some foods are less calorie dense, so you can eat more and lose weight without feeling hungry.

How much is Noom after the trial?

After the Noom trial completes, you’ll be charged a recurring payment for the service. You can choose to pay month-to-month, or pick up a longer subscription to save money.

One month: $59
Two months: $99
Three months: $129
Four months: $139
Five months: $149
Six months: $159
Seven months: $169
Eight months: $179
12 months: $199

Does Noom really work?

Yes, clinical research on more than 35,000 participants showed that nearly 80% of people who use the program successfully lose weight.

How do I quit Noom?

If you’re looking to cancel your subscription for Noom you only need to send a message to your coach. The coach will process the cancellation and you’ll receive a message back and an email confirmation once the cancellation is complete.

What is it called Noom?

The story behind the name Noom tells us that it is taken after the word Moon. The moon is a guiding light at the darkest time – night. Noom is the guiding light there to lead

Noom vs. 310 Nutrition

How long does it take to lose weight with 310 Nutrition?


With 310 Nutrition, you can expect to see results in as little as 2 weeks. Their products are designed to help support weight loss goals while also providing sustained energy with vitamins and minerals that the body needs. They use natural ingredients such as green coffee bean extract, probiotics and fiber-rich superfoods to help boost metabolism and kickstart your weight loss journey.

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